June 13, 2012 § Leave a Comment
The days of doctor’s orders consisting of “take two pills and call me in the morning” are long behind us. Modern care plans are carefully defined and laid out for the doctor, health care provider, and patient. All stakeholders want to ensure that their constituencies are well represented in the design of these clinical roadmaps. Payers want to make sure that patients are treated with maximum efficiency and cost effectiveness. Doctors and the health care providers want the best possible outcomes for the patients whom they serve. And society, as represented by the government, has increasingly become aware of the importance of care plans to achieve societal goals of cost reduction and improved quality.
These care plans are developed by a whole variety of organizations. Major health care institutions develop their own. Major institutions like Mayo and Kaiser Permanente have invested heavily in developing care plans which they use to differentiate themselves in their marketing to attracting patients. A handful of speciality companies has also emerged which publish and sell their care plan templates to health care providers. These companies will likely grow as the move for quality increases.
Patients? Well today they live with whoever has the power to prescribe a care plan that is best for them. This doesn’t sound very patient friendly and it is not. Patients should push for more freedom in selecting amongst plans. This will ensure that they receive the best plan for their needs.
Finally, emerging mobile technologies will increasingly allow care plans to extend outside of the traditional boundaries of care. Care plans will begin to extend before and after the period of time that patients spend in the hospital. They will eventually align with the major transitions of care to provide a comprehensive approach to care.
March 3, 2012 § Leave a Comment
Welcome to the Continuous Care Blog. I’m Michael Emerson, the senior vice president of marketing at Preventice, a company built on a vision that technology can engage individuals in their care plans and lead to improved health care outcomes. Our company stands at the intersection of two of the greatest industries of our generation: health care and mobile technology.
Health care is one of the world’s oldest industries and one that is desperately looking for answers to intractable questions about access, effectiveness, and affordability. Mobile technology, on the other hand, is one the world’s newest and fastest growing industries and it has the potential to affect nearly everything that we do.
I write this blog while attending the Mobile World Congress in Barcelona, Spain. With nearly 70,000 attendees, the conference celebrates the growth of an industry that started just 25 years ago. When “mobility” came into our lives in the mid 1980s, it required a small suitcase for transit and a running car to power. Like many new products, it was affordable by only a select few.
Obviously, the size of the devices has shrunk while their capabilities continue to increase rapidly. What strikes me is the incredible breadth of impact that mobile has had on our world. It has changed an entire generation who now communicate through mobile devices with the same ease as Baby Boomers did with landline telephones. But most importantly, the industry is owned by the global community, not any single organization or region. Mobile phones have enabled revolutions in the Middle East and now are connecting much of the third world to the digital world.
In a keynote on the emergence of mobile health, the vice president of Qualcomm’s health care division pointed out that mobile health lags behind the explosive growth of some other sub-categories of the mobile industry. While slower, it is still well ahead of the early growth curve of the MP3 category, which Apple now dominates with its iPod product. We all know how that category exploded into our lives. In the weeks ahead, I will look at emerging forces that will assuredly put mobile health on a much faster growth track over the next five years.
What the iPod taught everyone in business is that consumers like the convenience of capabilities that fit in their pocket. At Preventice, we’re building products on the belief that health care will best be consumed when it travels with us while we live out our daily lives.
Enjoy the journey and come along with us while we contribute to an industry that has far more potential to change the world than the iPod did a decade ago.